EnTrends

When asked if the events of
September 11th have caused an
increase in the demand for his
company's services, Petrillo
responded, "We are all coming out of
a state of shock after September 11th,
and we are realizing that things are
changing daily. But to say that the
security industry is increasing
tremendously would not be
appropriate. Right now, human
changes are taking place in airports.
Personnel are being taught how to
appropriately search baggage and
deal with people. Within the next six
to twelve months, however, I believe
you will see a greater technology
increases within public places."

Petrillo says that while the
professional activities of each
workday vary, he begins each day
with exercise. This has stuck with
him from his days in law
enforcement. Petrillo then works on
specific tasks depending on what
day of the week it is. Mondays are
for office work. Tuesdays and
Thursdays are scheduled heavily
with field consultations and
Wednesdays are for marketing, and
management meetings. Friday is
reserved to carry over business and
pleasure.

One of ways that Petrillo combines
business and pleasure is with flying
helicopters. He was enthralled with
them when he first flew on one for
the Sheriff's Department. The idea of
being able to take off and land in
remotes spots was liberating to him.
Therefore, he decided to learn how to
fly. Like a true entrepreneur, Petrillo
realized that he could incorporate
helicopters into his business.

Petrillo took a look at where the
helicopter industry was and where it
could be. He looked at how New
York and Florida used helicopters to
transport executives and how, in
California, they were being used
primarily for news media and a small
portion of police surveillance. Petrillo
began doing aerial photography for

some of his clients and eventually
began transporting precious items for
them.

As an entrepreneur, Petrillo says that
he enjoys the ability to empower
people. Over the years, he has learned
that one of the biggest problems CEOs
have is the disability to delegate. But
Petrillo says, "I enjoy empowering my
managers and employees. There are
only so many jobs I can do in a day.
When you empower people, you let
them know that you trust them and
that you abide by their talents,
backgrounds, and thought
processes."

Petrillo is also heavily involved in
working with youth and helping them
to reach their full potential. He talks to
them about setting goals and the
proper way of reaching them. Petrillo
says, "Some people pass by the
younger generations and don't take the
time to smell the roses with them. They
forget that the younger generation will
be taking care of us. That's the way
evolution is."

Outside of work, Petrillo says that he
enjoys the freedom that comes with
being an entrepreneur the most.
"Freedom is not something that is
given to you, it is something that is
earned." Petrillo says that while an
entrepreneur may have the ability to
play golf or go flying, he or she knows
that last night, or maybe even over the
weekend, certain things had to be done
to make that time free. "You have to do
your homework-bottom line."

When Petrillo has earned his free time,
he enjoys flying. He is also a car
fanatic and owns an array of vehicles
including a Porsche, Mercedes, and a
Jeep. He is also awaiting a new BMW
X5. In addition, Petrillo enjoys
spending time with his family and
outdoor recreation. About 25 members
of his family travel to Mammoth to ski
each year.

As for advice he would give to other
entrepreneurs, Petrillo says that people
have to follow a set of goals. "You

must be unbelievably disciplined and
motivated. You can't have one
without the other. You have to set
many types of goals."

Petrillo has studied the similarities of
successful people and incorporates
them into his presentations on goals.
He states, "Successful people are
always willing to help others. They
have experienced what it feels like
and want to help others feel the same
way. Successful people are goal
oriented, highly motivated,
disciplined, achievers, and pro-
active, not re-active. They have an
unbelievable desire to succeed both
personally and professionally. In
addition, they know that they will fall
down at one time or another. The
first thing you have to do is get right
back up."

To learn more about SDS, visit their
website at www.sdsalarms.com, or
call 888-SDS-4001